- By Camila Ante
Google Analytics is a Google tool that allows you to collect information about the navigation and actions of users who visit your website; in this way you can observe the results of SEO positioning strategies, SEM or social networks that are being carried out and make variations in the digital marketing plan.
The only thing you need to have access to Google Analytics is to have a Google account and install the code provided when registering.
Below we will make a summary of the main data that can be obtained:
- Number of visitors: Total number of visits your website has received, this data does not take into account if the same user has entered more than once.
- Number of unique visitors: Number of people who visit your website. If a user has accessed 5 times only one will be counted.
- New users: Number of users who have not previously visited your website.
- Average page views: This is an average that indicates the number of page views of your website. If the average is high, it means that your page is of interest to users.
- Origin visits: This data indicates where our visits come from, that is, those who come directly to your website, from organic positioning, Adwords campaigns or campaigns on social networks.
- Search terms: The words or phrases for which users have searched in Google and you have appeared as an option.
- Duration of the visit: Time that users have been on your website. It is important that the duration is optimal, since this will mean that your site is of interest to users.
- Bounce rate: Percentage of users who have entered your website but have not interacted, they have stayed on the home page without entering any other page.
- Conversions: this data allows you to analyze where the conversions come from, i.e. through social networks, through the Google Adwords campaign...
Measure and you will win! Write to us and our team will advise you on your entire Google campaign process using this efficient digital tool of Google Analytics.
