Given the accelerated context of digitalization, it is becoming increasingly important for brands to have an online presence and to establish, as we have perhaps already seen, strategies that allow them to be more visible in the face of the countless competition that exists in these media.
In the midst of this overflowing growth has presented new possibilities as what we now know or have heard Social ADS (Social Media Advertising), and although for many it is an unknown world, today is considered as an essential element to know and manage by brands, as this provides the ability to make yourself known and reach the audience you are looking for.
Recent studies by the Socialbakers platform revealed that in the course of the year 2020 in full pandemic there was a 50% increase in advertising investment in social networks compared to 2019 and that in the course of the first months of the year 2021 has been on the rise.
Previously the means of brand promotion were press, radio, TV, billboards, among others, but now it is online advertising and although we can not leave aside the other options, we must adapt to new opportunities and strengthening existing ones.
Next, I want to share with you some of the advantages of advertising on social networks:
ADVANTAGES OF ADVERTISING ON SOCIAL NETWORKS
1. You can specifically reach your target audience through the segmentation offered by social media platforms.
2. You will not only advertise in your country, but you can also reach an international market.
3. You will be able to analyze the metrics provided by the platform to improve your advertising strategy and measure the results.
4. You will be able to use the format that best suits your strategy.
5. They have payment and budget management facilities
In the case of Colombia, 39 million people are active users of social networks, that is, a unique opportunity for different brands to achieve recognition and significant sales through advertising.
If you have not yet done so, I encourage you to get advice from the best and start seeing results with your brand through advertising on social networks.
