Can't get past the fact that you're only seen by 10 or 20 people?
It is quite frustrating that you make an effort to create content for your social networks, but they do not have the reach you want or the interaction you would like.
If you are bored of this and want to see a change, I will share with you the following action that will help you in your process of getting the desired reach.
Create content for Tik-Tok and Reels.
It may seem like a simple answer, but it really is, currently the algorithms of both Tik-Tok and Instagram with the Reels are providing unimaginable reach to your content. More and more people's accounts have increased their reach and followers through the publication of this format.
They are just a few seconds that give you the chance to reach the audience you want and that can really connect with your content, but for this you must take into account three aspects that will help you to be more visible, because even though this format provides greater reach, this will also depend on the type of content you share.
1. PROVIDE VALUABLE AND ENTERTAINING CONTENT
Even if they are seconds of playback, it will be enough time to provide content that solves doubts or concerns of your audience.
However, it is also important that you generate content that entertains and is not only educational, you have to vary.
2. USE TRENDING AUDIOS
Both platforms offer audios that are trending, these will help the algorithm to position you better.
3. BE CREATIVE
Try to come up with new ideas when creating your videos, start testing and maybe with one idea you will end up trending. It's a matter of testing and being a reference for other accounts.
IT IS BETTER TO USE REELS OR TIK-TOK
Both platforms are quite useful, previously it was considered that Tik-Tok was exclusively for a younger audience, but with the passing of time, especially in times of pandemic this statement was denied and more and more adults are making use of this platform.
To tell the truth, each of these platforms would be very useful for you to make your brand and what you can help to solve with your products or services better known every day. However, it is important that you try different strategies for both platforms, this will help your community feel a strong need to follow you on the other social network because they will find diversified content.
