Of the strategies you have carried out for the digital management of your brand, which have you managed to carry out at a level of 100% effectiveness?
Maybe you have achieved a 50% execution but not the totality that you would have liked and that is not bad, part of the digital work process is focused on a path of improvements and pilot tests in many cases, all this with the purpose of being able to hit the point.
However, it is of vital importance that in the process we can perform audits that allow us to identify the level of effectiveness and quality of the implemented strategy.
Many experts will handle more technical and rigorous tools, but today I want to share with you 4 simple steps that can help you if you are an entrepreneur or do not have the knowledge, but you need to make effective digital strategies.
1. PLAN
In this first step you will need to make an analysis of the point where you are and where you want to go, in this planning process you must have existing information of what has happened and what you would like to improve so that from that information you can establish specifically what will be your goal to work.
The purpose of this stage of planning is to identify what is the goal you want to achieve, so you can move on to the next steps that will complement and provide the full implementation of the strategy.
Once you are clear about the objective you can complement this point with questions such as From what will I achieve this objective? How much time will I invest? Which social networks will I approach, etc..
Example:
Goal: Increase the reach of publications by 50% in relation to the current state.
From: Social Ads, valuable content and interaction with users.
Time investment: 3 hours per day
Social networks: Instagram and Facebook
2. DO
In this second step you will have to start executing the actions gradually that will lead you to that goal, here you will not necessarily have immediate answers of what you want, but you are starting to analyze how effective the implemented strategies can be for the fulfillment of that goal.
Doing is basically summarized as a pilot test.
Example:
Doing:
- Content creation and publishing
- Advertising management
- User interaction
- Competitor analysis
- Information gathering
3. VERIFY
In this third step you will analyze the test you did in the doing step and how effective were or not the strategies implemented for the fulfillment of the objective.
If you consider that it did not work, you can repeat the step of doing and verify as many times as you consider necessary until you find the right way to achieve the objective.
It is important that when you close this point of verifying you are completely sure that this is the right way to be able to execute the next step,
Example:
Analysis of the statistics yielded by the social networks managed.
4. ACT
In this last step you will start to apply effective strategies to achieve the objective and will allow you to start devising other strategies to improve other aspects that you consider important in the digital part of your brand.
These 4 steps will not only help you in the digital part, but you can use them in different areas of your project to improve processes and obtain effective results.
