- By Camila Ante
Discounts and coupons are targeted to all generations, but it is interesting to take into account a few factors when developing our online marketing strategy for Black Friday and Cyber Monday. One of the most important is which generation our products are targeted to and what their buying habits are like.
Here are some tips we give you to organize Black Friday and Cyber Monday 2020 in advance:
Google Ads
Google search, display and Shopping ads can bring you a lot of qualified traffic and conversions. So take note of these tips:
- Create targeted ads for Black Friday and Cyber Monday. Create new Black Friday ads within the structures you already have and pause daily ads.
- Raise your budget. By raising your budget and bids, you'll appear higher in searches and increase clicks and conversion.
- Try adding the keyword "Black Friday" to the ad groups that generate the most sales. Our recommendation is to use "Black Friday + keyword" with modified broad match.
- Add promotion extensions to your ads. This gives you an extra line to add a description of the offer and its validity.
- Add sitelink extensions. You can use them to include specific products and special offers.
- Reference Black Friday in ad copy. This term is a purchase trigger.
- Use accelerators to provoke a sense of urgency and entice the consumer to buy.
- Make reference to the number of products in stock. An alternative idea to arouse the feeling of urgency and sell faster.
- Create a new remarketing audience with users who visit your website during the weekend and use it to launch campaigns with higher bids.
Social Ads
To get the most out of this Black Friday, amp up your social media campaign. Here are some tips:
- Launch attractive offers to combat saturation. To ensure conversions you must have a competitive offer and include accelerators to motivate the user to click.
- Create campaigns focused on sales. At this time of year, consumers are predisposed to buy, so take advantage of the momentum with campaigns that convert to sales (web or app) and pause interaction or lead generation campaigns.
- Use remarketing with discounts. Target users who have visited your website and offer them a discount on the products they have been looking at or have abandoned in the cart.
If you want to know what else you can do to make the most of the December season, read the following article: 22 best practices to increase your sales on Black Friday 2021.
