- By Paula Silva
Once we identify that customer service, the ability to understand the difficulties that this presents, offer support and have a good disposition to satisfy those needs, are vitally important factors to provide correct relationships with our clients, we have already understood that our brand o company has entered a world of more complexity due to the intangible but infallible values of traditional and digital commerce.
The important value chain to be identified is basically the behavior and emotion of the customer, since clearly a dissatisfaction of the same can lead to frustration and from there fertilize an anger and finally that irate migrate to another company.
In fact, attitude and behavior can be said to be the predominant reasons why a relationship created by two or more individuals can be successful or fail immediately. That is why as a company or workers we must prioritize these two values to complement excellence in service and potential customers finally loyalty and stay for a long time.
Sometimes it seems as if having good customer service or having a satisfied customer is something impossible to achieve despite the good intentions of the person providing the service; However, the nature or origin that as a company is able to offer a good service to our client will be based on correctly choosing our internal client. Yes, that's right, we must observe and evaluate very well the people who will be working in our company, ultimately they will be the ones who will have the power in their lotion, persuasion and communication, the objective of serving them correctly and in a timely manner.
Hence the aforementioned that the attitude and behavior with the correct reasons, stimulation, goals and unfounded values in our internal client will successfully execute that two-channel with client, what he does (his work) is clearly a challenging facet of the relationship with the client.
From this it is necessary to say that perhaps this brand-client relationship definitely involves some not so obvious but decisive edges in the nature of a quality service as the large successful companies possess it. Why change or include them? In the next text you will know.
