- By Paula Silva
The Complexity of Good Service: ¿Why Should You Change?
As we have mentioned throughout our texts, the common denominator of digital and conventional commerce is the great demand that each company or brand has or faces every second in its main channels. This competitiveness makes the owners or founders day by day toil in the creation of new strategies or the rethinking of some already existing ones to optimally run the commercial career; however, in a ranking of priorities, customer service is subtly cited but not focused on developing with depth and permanence, remember these last two words.
Now it can be said based on the experience obtained, that the cost of getting a new customer is four times higher than the cost of retaining an already loyal one. It is for this reason that the depth and permanence in the quality of the service from the fortune of establishing a first relationship with our potential client should be a base and priority, as well as the definition of the brand name, the logo, the colors and others, since this is an inherent item in our company.
And to answer our main question, why should I change? First, we must take a look back at how we serve our customers and consumers. When we know exactly what we are doing and how we are doing it in an objective and frank way, we will know the reason for the urgent change.
Nothing better than the evaluator of your customer service is yourself. That's possible? Paradoxically, it is, since only you know the need that you are going to supply and for which you formed the product or service and in your study prior to assembly you should have identified the hard needs and the soft needs of your final consumer.
How it is done, it is done, must be resolved and identified to finally understand the complexity of customer service, because there you will understand the execution that requires what the customer needs and will be complemented with the emotional satisfaction of being able to obtain it. Difficult to understand, but vital to stay.
So, if you think that speaking nice or cordial to the customer is having a good service, we fail to explain it; remember the challenge is to read your client or consumer in all possible areas and that choice should have a life of its own. ¿Who or what will it be? find out in my next text
