- By Paula Silva
In an era as digital as the one we are ins currently living, markets have managed to expand vertically and horizontally; The desire that to grow at a national and international level has changed notoriously, looking back 10 or 20 years ago, it was perhaps a utopia or dreaming with enough ambition to be able to achieve it and clearly to the latter add a high value indicator to moderately achieve it. Now, thanks to technology, we have managed to break down so many defects and barriers when it comes to selling or buying that it has been a true ally of the different levels of the company.
In a market where the number of new products, services, companies and more is increasing every year, consumers have more options than ever before. This important fact makes it clear that we are not and will not be the only ones to offer "x" or "y", that in addition to offering a quality product or service that meets the standards of customer needs, yes or yes you must go further, making it essential to provide more customer support so that it lasts in the long term and loyalty to its purchases.
Being part of the Ante Rubio, Digital Strategies company has allowed me to show that basically customer service is the daily challenge, it is the more fixed goal than even the same brochure or portfolio of services and why? The answer is very simple, no matter how much businesses and markets change, how much I innovate, structure, develop or how sophisticated it is, the only constant is the relationship we maintain with our clients and consumers. Each one of them has the power to say YES here or NO here, if attention or willingness or ability to understand difficulties or needs does not accompany them from the beginning
We can do more for our customers when we become an integrated company, where communication is a priority to identify customer needs. One piece of advice that I can give you is to track the consumer's activity from concept to consumption, in that journey it is possible to highlight with a magnifying glass and in detail the important issues that arise from the client, in this way the experience will be a plus that the client will have on your part and it will be complemented with the product or service purchased. The benefits of continually focusing on the customer will be apparent, as will the harm of not doing so.
Providing correct solutions and customer loyalty in a digital world that can vary every second by second is the reward earned for having provided an excellent service and this challenge having been overcome to give continuity to the next level…. What do you think it is? in the next text you will understand….
