- By Paula Silva
Strengthening customer service
In the daily grind, an innovative idea is not only the requirement to be successful or different; A striking corporate image is not the only tool that will allow you to remember and prefer the customer's mind; A good product or service is not the only way to build community loyalty. If all of the above is important but not the only thing, what is the complementary link?
From the experience of customer service we can say that large industries and companies worldwide have been formed and have achieved success thanks to the joint work of those who belong to them. The backstage or the work that is behind and that makes up an organization, no matter how small or large, is without a doubt, it is essential.
So, continuing with the idea of strengthening customer service, we return to the importance of the internal customer. By creating the brand or structuring the brand, we can provide the advice to first strengthen the soft and hard skills of the brand
Not only is the person capable of correctly using the tools that will be provided in their vacancy or position important (hard skills); it is vital, important and very relevant that this person also has the ability to socialize, propose, lead or create to combine the rest of (soft skills). By putting these two skills together in your staff, you can represent those instruments in your toolbox that will help you meet the objectives of your organization.
In conclusion, to initiate this change, each employee must recognize that the service they offer will be directly proportional to what they transmit to each relationship and internal and external process. It is essential that all who make up the organization regardless of the hierarchy, are passionate about serving. Combining hard and soft skills will allow you to understand that it is very important to know what is done and how it is done, what is done.
