For Community Managers, sometimes it turns out to be a struggle to run into clients who constantly want to generate changes in the designs and content that have already been planned and for which they have spent days working, it seems that at times they begin to doubt the skills or perhaps the level of creativity required in the field; However, today I want to encourage you and share some tips that can help you in the process and avoid wasting time all day, in a single design.
For your work to be more effective with your clients, it is important that you keep the following points in mind when starting to work with an account:
1. Create a week before starting posts
Many times when a company wants to start its network management process, they want the publications to be immediate and this sometimes leads to your publications being from the newspaper and leading you to waste an entire day's time on just two publications. This is why it is necessary that you stipulate in the contract that you will take up to a week to create the content for the entire month, this will allow the company to pass you the necessary information regarding the entity to create the content and take up to two days to create all the pieces and strategies.
Once you finish the content, you will have three more days so that the pieces can be analyzed by the contractor and the pertinent corrections can be made.
2. Establish the brand manual
In the process of formalizing the contract it is important that clarity is generated regarding the brand manual, this will help you to have a guide when creating the pieces and not leave the identity that the company already has, in addition to You will save time when making changes since you will be subject to or aligned with what they already have stipulated as a brand, in case of not having it, it is an opportunity to offer another service in the construction of branding or brand manual.
3. Be flexible
Do not close yourself to corrections, it is important that you can listen carefully to your client and his wishes, clearly you can propose, but not impose, from your knowledge you can suggest. Remember that what you do is not bad or ugly, it is simply one more opportunity for you to polish your work and become the best in the business every day.
Add to this point that I know that sometimes there are clients that are a little more complex, but for this, you can put within the contract that up to a certain number of changes can be made per piece or per total monthly content, and that is according to your choice .
And finally, do not lose passion in what you do, this will always promote your creativity and your client will notice it.
