- By Paula Silva
The digital customer: the challenge of conventional brands
Currently, brands or businesses have highlighted the market or digital site as relevant to activate these channels and become more and more widespread. The conventional customer, the conventional sale and the conventional store or physical point continue to be taken into account to show trust and credibility with the potential community; However, by turning to virtuality today, the digital client has been on the rise in recent times.
This particular digital client strives to interact with his environment in a more direct and close way, given that he is a contributor to building our reputation with the environment, he adapts quickly to new digital channels and demands continuous attention from the brand, the latter is of utmost importance and is the emphasis we have given to all our consultancies, customer service can be the open or closed door that we can establish with the consumer.
The digital customer demands innovation parameters for conventional brands, this means that we must take into account the desires and needs of the digital customer in order to meet expectations.
Therefore, we conclude that the digital client must be that client that we must empower, co-equip with ours so that it becomes that active ally and important of our company since its value humanizes the brand and will become that co-manager of our fundamental pillar.
