The world of marketing is dynamic and ever-changing. Trends, technologies and tactics are never set in stone. That's why it's important for your company to stay up to date with new developments in the industry. You don't want to be left behind while the rest of your competitors stay ahead of the curve.
But how can you be sure you're on top of all these changes? One effective way to stay up to date is to consult marketing statistics. Whether you focus on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology or sales.
Here you will find a wealth of statistics that will help you connect with your customers, reach your target audience and increase conversions.
1. Conversion Rate Optimization (CRO)
- Only 17% of marketers A/B test landing pages to improve conversion rates. (HubSpot, 2020)
- The first five seconds of a page's load time have the biggest impact on conversion rates. On average, on-site conversion rates drop 4.42% with each additional second. (Portent, 2019).
- Landing pages, which are the least used type of subscription modality, generate the highest conversion rate (23%). On the other hand, pop-up forms, which are the most popular type, generate the second lowest conversion rate (3%). (Omnisend, 2018)
2. Organic Search
- Nearly 64% of marketers spend time on SEO.
- Text will always be the basis of search, so make sure that the text that accompanies your website content is descriptive to rank well.
- In 2020, SEO reports have linked initiatives to results more effectively, for example, by showing the impact SEO has on overall business goals. (HubSpot, 2020)
- 49% of users say they use Google to discover or find a new product or item. (Think with Google, 2019) More than half (50.33%) of Google searches end without the user clicking on a result. (Jumpshot via Sparktoro, 2019)
3. Blog Posts.
- A survey of bloggers revealed that, as of 2019, 32% of respondents always monitored the analytics of their posts. (Statista, 2020)
- WordPress users produce approximately 70 million new posts and 77 million new comments per month. (WordPress, 2020)
- Blogs are among the top three media used in content strategies. (HubSpot, 2020)
- 73% of readers admit to reading blog posts superficially and only 27% read them in detail. (HubSpot, 2017)
- Companies spend 46% of their budget on content creation. (HubSpot, 2017) 83% of traffic to marketing blogs comes from desktop computers. (SEMrush, 2019)
- Search is the top source of traffic to blogs across all industries. (SEMrush, 2019) In the marketing industry, the top performing articles contain more than 5700 words. (SEMrush, 2019)
- Articles with more than 3000 words receive three times more traffic, 3.5 times more external links, and are shared 4 times more than shorter posts. (SEMrush, 2019)
- 51% of companies state that updating old content is the tactic that has been most efficient for them. (SEMrush, 2019)
- Most companies (67%) use organic traffic to measure the success of their content. (SEMrush, 2019)
- 86% of companies produce more blog content than other formats. (SEMrush, 2019)
4. Content Strategy
- 70% of professionals actively invest in content marketing. (HubSpot, 2020)
- 78% of companies have a team of one to three content specialists. (SEMrush, 2019)
- The most common metrics for measuring the success of content marketing programs are total sales. (HubSpot, 2020)
- Twenty-four percent of business owners considered increasing their investment in content marketing in 2020. (HubSpot, 2020) Today, marketers create content for multiple audience segments; most commonly targeting three of them. (HubSpot, 2020)
- About 40% of marketers say content marketing is a very important part of their overall strategy. (HubSpot, 2020)
- "Content marketing strategy" is the most searched query related to this topic. (SEMrush, 2019)
- Video has become the most popular format in content marketing, surpassing blog articles and infographics. (HubSpot, 2020)
- Promotional videos and brand-created stories are the most common types of videos created by marketers. (HubSpot, 2020)
- 87% of marketers using videos claim that this format helped increase website traffic. (Wyzowl, 2020)
- 80% of marketers who use videos claim that this format increased sales directly. (Wyzowl, 2020)
There are billions of social media users around the world. Therefore, knowing how to advertise on the various platforms has become critical to the success of companies. These social media marketing statistics will show you how professionals expand their reach, increase brand recognition and promote their products and services on these platforms, so you can do the same.
6. Social Media Management
- As of 2019, 69% of social media specialists claimed to want to use Instagram more in the future. (Statista, 2019)
- Facebook, Instagram and Twitter are the most used platforms in marketing. (HubSpot, 2020)
- Industry professionals globally mentioned that the main advantage of using social networks for marketing purposes is having greater exposure. (Statista, 2019)
- Among the main reasons marketers use social media in their campaigns are increased traffic, lead generation and customer loyalty. (Statista, 2019)
- The most common posting frequency according to social media marketers is between 3 and 4 times per week. (HubSpot, 2020)
- According to a Hootsuite study conducted with organizations across all industries and sizes, companies tend to share about 80% of all their social media posts (across all platforms) between Mondays and Fridays, spread evenly over the five days. (Hootsuite, 2017)
- A Hootsuite study reveals that companies tend to post on LinkedIn and Instagram during business hours. (Hootsuite, 2017)
- Companies tend to use Instagram and Facebook heavily for multimedia content promotion (90% or 100%), while only one-third of their Twitter and LinkedIn posts contain this type of content. (Hootsuite, 2017)
- Across all industries, telecom services tend to prefer Twitter, while staples companies (such as cleaning products) use Facebook more. (Hootsuite, 2017)
- Social media posting activity across companies tends to follow a bell-shaped curve, with very little activity during the early morning hours, more content posted during business hours, and less activity in the evening. (Hootsuite, 2017)
- In 2019, TikTok was the third most downloaded non-gaming app worldwide, with over 1.5 billion downloads. (Statista, 2020)
- In 2019, YouTube was the social media platform with the highest reach among U.S. Generation Z and millennial users, regardless of gender. (Statista, 2019)
- 38% of marketers planned to include Twitter in their video marketing strategies in 2020. (Wyzowl, 2019)
- By 2020, 15% of marketers planned to include 360-degree videos in their video marketing strategies. (Wyzowl, 2019)
- 83% of marketers who have used YouTube say they found it effective. (Wyzowl, 2019)
- In a 2019 survey, 15% of professionals said they planned to include TikTok in their video marketing strategies in 2020. (Wyzowl, 2019)
- People are twice as likely to share video content with their friends than other types of content. (Wyzowl, 2019)
7. Email Usage.
- Approximately 80% of marketers noticed an increase in email interactions in the last 12 months. (HubSpot, 2020)
- In a study of 1,000 small business owners, email marketing ranked as the second most effective medium for generating brand awareness. (Campaign Monitor, 2019)
- Email marketing generates the highest ROI for small businesses. (Campaign Monitor, 2019)
- Optimizing email for mobile devices is the second most used tactic for marketers to improve their performance. (HubSpot, 2020)
- Of all emails opened on mobile devices, 66% are read for more than 8 seconds. (Litmus, 2019)
- 40% of people 18 and under always open emails first on their mobile device. (Campaign Monitor, 2019) Apple iPhone and Gmail are the most popular clients for opening emails on mobile devices. (Campaign Monitor, 2019)
- People who read an email on a mobile device and then reopen it on a computer are 65% more likely to click on it. (Campaign Monitor, 2019)
- About 25% of people who open an email on a mobile device will reopen it: 70% will open it again on the same computer and 30% will open it from somewhere else. (Campaign Monitor, 2019) 40% of consumers report having at least 50 unread messages in their inbox. (Sinch, 2020)
What did you think of these statistics, do you find them important for your marketing strategies? Write us! and we'll read you.