How to differentiate yourself from your competition?

In our constant activity to offer better services and clearly competitive values, we can face an unnecessary fight with our direct competitors, that is why today I want to share with you some tips that will help you in your process of differentiating yourself from your competition.

 

 

The fact that your competitors sell or offer almost the same thing does not mean that they are your direct competitors, since they could be targeting a certain group of the population and this will clearly influence the costs and other actions they handle in what they offer.

Be clear about the public you are targeting and you will focus your promotion and brand diffusion strategies in the same way. By being clear about your niche you will be able to analyze in depth what they are looking for and the solutions they expect, but also how much they will be willing to pay for what you sell.

 

Now, remember the following: Your brand should not compete on value but on quality, so charge what you are worth; this will also tell you a lot about what you are aiming for.

 

 

In all your actions impregnate your essence as a brand, in order to build customer loyalty and get more through word of mouth; you must make your customers fall in love with your brand. 

 

Everything you do must have that unique and characteristic stamp of your brand. That people know how to differentiate you in different spaces. 

 

 

One way to improve your services and products is by analyzing how your competitors are doing, analyze how well they do it and how you could improve what they do.

Establish how many times in the year you consider pertinent to make this analysis and what aspects you will take into account when analyzing and comparing, this will allow you to improve more and more.

 

 

Having unique and special details with your customer is a competitive advantage. Between competitions you can copy many things, but the experience your customer has with your organization will be unique, so work intentionally to provide unique details to your customers.

 

For this point I recommend the book Detalles que Enamoran by David Gomez.

 

 

Have a presence in different channels, this will allow you to reach your audience in different media and will open your opportunities to close more sales. In this case, you will clearly have to establish a special work in the generation of content according to the platforms. 

 

Taking into account the above mentioned points you will achieve more and more to establish a total difference in the market and clearly before your competition, keep working every day to achieve those goals that as an organization or enterprise you want, remember that your audience will always be talking about what they need and that you as first choice can solve, so constantly innovate.